Tuesday, February 24, 2009

Another Threat to Local Media

Local Media is about to lose even more of its sacred ground. ESPN is launching a local initiative. Local media companies should see this for what it is, a direct assault on them. ESPN will be in a position to take local ad dollars from local media. Local media should either partner with ESPN or get in the game and compete for those dollars with microsites and local verticals.

As the Tribune story states: "Local and hyperlocal publishers are among the most important growth areas for interactive publishing companies and the interactive ad industry," said Randall Rothenberg, chief executive of the Interactive Advertising Bureau. "There's an innovation explosion already under way in this area."

I am waiting for CNN, MSNBC and others to make a similar move.

No comments: