Friday, February 13, 2009

Commerce as Information, Geography for Relevance

I could not be more excited to see that Adrian Holovaty has added coupons on EveryBlock. He now shows ValPak coupons on the mashups in the listings. There is a subtle importance here.

Holovaty gets the value of hyper-local. He sees the value in providing people information about their immediate community and sees the value of providing that content in the context of geography/maps. Now, he has begun to draw the important connection with commerce as information and geography for relevance. The average person does most of their living and consuming within 20 miles of their home. So, advertisements increase in value based in part on their proximity to the consumer's home.

Newspapers, who have thrived on classified revenue for decades -- more than any other media -- should see this value, but somehow continue to overlook it. TV stations appear to be oblivious as well.

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