Saturday, May 02, 2009

MS Takes a Leap into Hyper Local

A friend recently told me about a big geo-based initiative at Microsoft. TechCrunch broke the story at around the same time.

Microsoft is launching Microsft Vine Beta. It uses a GeoSearch platform to provide GeoTagged news and local articles that are represented in Vine. It is focused on communication between people during crisis.

This speaks to the core of why I created this blog. Media companies need to create vehicles for people to communicate and find the information (news, jobs, businesses) they want. Geography is a key part of that strategy, as I explained in earlier posts.

Vine will gather local news (you tell it where you live or are at the moment). News items are gathered from 20,000 local and national news sources, plus public safety announcements from the United States National Oceanic and Atmospheric Administration (NOAA). The tool shows you news items on a local map. You can choose to filter out certain types of news (sports, entertainment, etc.).

It's a cool idea. It will be VERY interesting to see where this one goes. My question: Why isn't traditional media doing this? Traditional media typically own the crisis and alerting space.

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