Friday, June 05, 2009

New iPhone, New GeOpportunity

File this one under "why geo matters."

An E&P article on the new iPhone reads, "the newspaper can send relevant content and, more important, relevant targeted advertising within 2 blocks on a person's location. "This makes local advertising on mobile highly potent with high CPMS," said Art Howe, CEO of Verve Wireless.

No comments: