Thursday, August 06, 2009

Why Niche Matters, And Subscriptions May Not Work

Steve Outing's latest post draws on some harsh opinions, such as, "newspaper leaders continue to flounder in the classic death spiral without making the necessary harsh adjustments to pull out before hitting the ground."The most interesting conclusion in the post is that newspapers are wrong to think charging subscriptions will save the industry. Instead, he quotes B.J. Fogg of Stanford University as saying they need to target "high-value online niche content" that cane be monetized because of the enthusiasm of the consumer. We used to call these "pockets of passion" in some old circles of mine.

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