Wednesday, May 27, 2009

TWC Blackberry APP Costs $12.99, Really?

Terry Heaton notes that The Weather Channel has a new Blackberry weather application for $12.99. Terry is absolutely right in criticizing TWC. TWC has a history of offering subscription products that do poorly. Check out their Notify! product. It has never broken even. They sunk development and promotional costs but could never gain traction. As Terry notes, it is a tactical error, that they keep repeating. That is good for local media, because it leaves the door open for a competitive product for free.