Friday, June 05, 2009

New iPhone, New GeOpportunity

File this one under "why geo matters."

An E&P article on the new iPhone reads, "the newspaper can send relevant content and, more important, relevant targeted advertising within 2 blocks on a person's location. "This makes local advertising on mobile highly potent with high CPMS," said Art Howe, CEO of Verve Wireless.



Thursday, June 04, 2009

Adsense on Maps Makes Sense

I've been meaning to post this for days. It should probably be filed under, "what took so long."

Google is finally giving geo map developers a new option to earn revenue by releasing Maps Ad Unit, which is AdSense for Maps.

Developers overlay AdSense on a Google Map which they have embedded on their sites. Developers and users should link their Maps API implementation to an AdSense account to earch from this new online ad revenue scheme.

The theory -- as with most geo-ads -- AdSense Publishers will generate revenue because users would find those ad units more relevant do their location.