Wednesday, July 15, 2009

Google Reaches Out to Local Business

Google is reaching out to small businesses in San Francisco. While it is positioned as an opportunity to learn for businesses, it is more likely a chance for Google to learn -- basically, a focus group. It is hard to believe Google would conduct these sessions all across the country. Traditionally, they have monetized the long tail through better technology and automation.

The article in Local Search News states, "Google is providing a very valuable service here, but business owners need better communication and support from Google."

Google needs to understand local business better and understand where their are getting tripped up by Google services in order to drive adoption.

This is again a shot across the bow of local media.