Saturday, August 15, 2009

You Can Make Money from Free

“You can make money from free,” writes Chris Anderson, editor of Wired magazine and author of “The Long Tail.” “People will pay to save time. People will pay to lower risk. People will pay for things they love. People will pay for status... Free opens doors, reaching new consumers. It doesn’t mean you can’t charge some of them.”

Anderson’s latest book, “Free: The Future of a Radical Price” discusses how the increase in efficiency as a result of technology results in deflation of prices and salaries.