Monday, December 07, 2009

Yext - Why Doesn't Local Media Think of This?

Here's another example of a monetization solution local media could have thought of and didn't and now should consider experimenting with -- Yext Inc. It a is a point solution that could be part of a sales/service package for an SMB and could also be extended to media's local directories pages for lead generation revenue.

Yext places ads all over the the Internet for local businesses . Yext analyzes calls (via speech-to-text) generated by those ads and only transfers calls to businesses that could result in sales. Yext shares its revenue from advertisers with the publishers. The company plans to use the new funding to help it reach a greater variety of advertisers.