Monday, February 15, 2010

Newspapers Try Outside.in for Hyperlocal

Outside.in announced that McClatchy, Dow Jones, Lee Enterprises & Tribune are partnering with Outside.in for hyperlocal tools -- http://bit.ly/akSpU. NBC already has Outside.in on its sites. Does this commoditize Outside.in's offering?  I think yes, unless each property uses them differently and potentially augments the data or interfaces adding unique value.

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