Wednesday, March 03, 2010

DIY Foursquare - Maybe Good Idea for Local Media

This may make sense for some local media companies looking to experiment in LBS or implement a solution for a niche site.

Advertising Age mentions a company called Socialight which has turned its Community Platform from B2C to B2B. Last week they launched a white label solution to help brands create their own Foursquare/Loopt/LBS  Solution. Advertising Age describes it as "Ning for LBS." On the face of it, it makes no sense to recreate the wheel, but it may be a good option for unique contests and niche sites create by local media companies that don't want to go into strategic talks.

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