Tuesday, March 30, 2010

KOMO Adds Hyper-Local Prompt, Topics Pages on Home

KomoNews.com rolled out some changes to their home page layout recently. One of the changes may signal some discomfort on their part with regard to traffic going to the hyper-local pages.

When I first visited the site this week I was prompted with an overlay that suggested I check out the local communities section. Obviously, they are looking to drive traffic into those hyperlocal community pages. The div is apparently frequency capped, so I only got it once. Could this suggest a little angst on their part with regard to traffic to those pages?

Also, they have added topics pages adjacent to content buckets/modules on the home page. This is typically a d strategy to drive users to longer-tail content and drive SEO. DataSphere powers topics pages and is most assuredly powering the new topics feature.

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