Monday, March 08, 2010

Mobile Users Like Geo-Targeted Ads

Not only do mobile users want personalized services, they like geo-targeted ads, according to a recent survey by eMarketer.

The recap of the study makes a point of highlighting “Geo-fencing” by 1020 PlaceCast, which provides personalized marketing messages to shoppers based on their location.

The responses to the 1020 Placecast ShopAlerts program were as follows:

* 60% said the location-triggered messages were “cool” and “innovative.”
* 79% claimed to be more likely to visit a store.
* 65% made a purchase.
* 73% were likely to use the service again.

While the cool and innovative comments may wane as this type of advertising become more common, you have to be excited to hear nearly 80% of the recipients would be more likely to visit a store due to the ads.

1 comment:

Blair said...

Thanks for the write-up Ian! We are really excited about the results from ShopAlerts so far.