Friday, March 05, 2010

Outside.in Not Threatened by Patch

"Mark Josephson, CEO of hyper-local news aggregator Outside.in, doesn’t seem all that concerned about AOL’s plans to pour $50 million into its own hyper-local news operation, Patch.com," or so he told gigaom.com in an interview.

I have to agree with Mark. They're approaching hyperlocal from two different ends of the spectrum. I would actually argue they need each other. The more robust the hyperlocal ecosystem the better for everyone, especially when it comes time to monetize.

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