Tuesday, March 09, 2010

WHERE Claims Ads Lift CTR 3X

According to Fierce Wireless , uLocate launched Where Ads a service to offer hyper-local mobile ads. Of note, uLocate claims, "the click through rates on WHERE Ads exceeded other mobile ads by as much as three times.

This reinforces the findings of eMarkerter and others -- location adds relevancy and with relevancy 
consumers are more apt to click.

Coverage also at Gigaom.com, Internet2go, etc.

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