Thursday, April 29, 2010

AP Wants to Drive Mobile Deals For Members

Paid Content reports AP wants to strike mobile deals for members. This just sounds like an organization trying to find relevancy while in decline. I certainly hope local media doesn't rely on AP to negotiate deals for them. Media needs to move quickly and aggressively into mobile and AP is not known for either of those traits.

PaidContent: [AP] authorized management to negotiate business models and develop platforms with content distributors, search engines, device manufacturers and others on behalf of members and the news industry. That mandate does not include pricing."

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