Friday, April 09, 2010

Nokia Buys Geo Search Co. MetaCarta

Nokia announced it acquired MetaCarta. I've mentioned MetaCarta here before. They specialize in location-aware services and provide a geo-tagging engine and other products/services. Nokia is most obviously interested in leveraging MetaCarta's tools for Nokia phones.

The press release states "MetaCarta’s technology will be used in the area of local search in Location and other services." A not so insightful or revealing comment.

This acquisition comes after Nokia acquired Novarra -- a mobile browser and platform.

Here's more coverage:
The folks over at Directions Magazine offer some good commentary. I agree with them that a major publisher probably missed the boat in not acquiring MetaCarta. This is exactly the technology you need to help automate a hyper-local strategy which will be even more important as location-aware mobile devices proliferate.

No comments: