Friday, April 02, 2010

Why Where 2.0 Trumps SXSW

Where 2.0 just ended in Northern California, just weeks after SXSW in Austin, Texas. The conference did not get as much mass media coverage. It's always been under the radar. This year it was really overshadowed because Gowalla and FourSquare sucked up so much mobile and location-specific press at SXSW. Where 2.0 typically is more developer focused. As such, the announcements tend to be less obvious in their benefits to the geo-neophyte. This year, Where 2.0 was partisan to announcements from SimpleGeo launching a SaaS platform and location-based data marketplace, PlaceCast launching a its Match API, and more. These are not consumer-facing solutions and as such are less sexy to most people, but they are potentially more critical because they help empower the the development of LBS going forward.For that reason, I would say Where 2.0 trumps SXSW and deserves some much needed contemplation.

Here are some resources to get caught up:

No comments: