Friday, March 05, 2010

Outside.in Not Threatened by Patch

"Mark Josephson, CEO of hyper-local news aggregator Outside.in, doesn’t seem all that concerned about AOL’s plans to pour $50 million into its own hyper-local news operation, Patch.com," or so he told gigaom.com in an interview.

I have to agree with Mark. They're approaching hyperlocal from two different ends of the spectrum. I would actually argue they need each other. The more robust the hyperlocal ecosystem the better for everyone, especially when it comes time to monetize.

Thursday, March 04, 2010

Waze Partners with Intermap

Waze.com is a crowd-sourced traffic information provider.They just formed a partnership with Intermap Technologies: "Through ongoing analysis, Intermap can supplement its existing road change detection process, noting when new roads appear or existing roads change. Combining the Waze data with satellite imagery analysis, the Company will enhance its change detection capability and be enabled to pinpoint where additional technologies can be utilized to capture new and altered roads." Crowd-sourced traffic data could present a great opportunity for local media to offer surface street traffic data.

The Copying Begins - Raycom Does DataSphere

DataSphere is on a roll. They announced today that they did a deal with Raycom. For those of you that don't know, TV stations rarely have a truly new idea. They typically admit that fact. They are prone to watch cautiously and copy people (because they don't want to be the one that took the risk and blew it) who have a winning formula. Right now, Fischer Communications has the winning formula in the eyes of many local media looking to experiment in hyperlocal. >> Read the press release

Wednesday, March 03, 2010

DIY Foursquare - Maybe Good Idea for Local Media

This may make sense for some local media companies looking to experiment in LBS or implement a solution for a niche site.

Advertising Age mentions a company called Socialight which has turned its Community Platform from B2C to B2B. Last week they launched a white label solution to help brands create their own Foursquare/Loopt/LBS  Solution. Advertising Age describes it as "Ning for LBS." On the face of it, it makes no sense to recreate the wheel, but it may be a good option for unique contests and niche sites create by local media companies that don't want to go into strategic talks.

AOL's Patch launches in Manhattan Beach

There's been a lot of buzz about Aol's Patch strategy -- good and bad. Now, AOL launched Patch in Manhattan Beach according to LA Observed

"The Patch approach of hyper-local news hubs debuted today on the West Coast with the unveiling of a site devoted to Manhattan Beach. Another is planned soon for Hermosa Beach."

Sunday, February 28, 2010

OurTown.com Re-Design Under Way

OurTown.com Re-Design Under Way "OurTown.com announced a complete redesign and relaunch scheduled for May, 2010. According to the press release, "This relaunch will help to build the brand and will ease the work of the Local Editors facilitating the expansion of the OurTown network."