Monday, November 28, 2011

Weather #2 in Latest ComScore Data

Great presentation from ComScore captures the rise of the tablet. It also shows weather #2 most consumed content on mobile. Weather consistently appears in the top three each year.

Monday, September 12, 2011

QR Codes NOT Going Mainstream

Reposting this excerpt from StoreFrontBalkTalk...

I often thought QR codes were just for geeks. Then I started seeing them all over America, not just in The Bay area, Mountain View and New York City. So, I thought they were going mainstream. Maybe not.

Survey: 83 Percent Of Young Shoppers Can’t Handle QR Codes

Written by Evan Schuman

August 17th, 2011

A recent credible survey, however, found that not only are most younger consumers oblivious to what QR codes are, but the many who do know what they are can’t get them to function. In short, 83 percent of the 1,300 14- to 24-year-olds surveyed couldn’t access a QR code regardless of how good the offer was. Looks like some people skipped an important step in product rollout.

That news is pretty bad, given the strong mobile interest—or general high-tech and experimentation comfort level—of that demographic. If they’re confused or apathetic, the numbers won’t likely get better as surveys examine consumers in their 30s, 40s, 50s, 60s and beyond. This particular survey was conducted between May 20 and May 30 by Youth Pulse (a.k.a., YPulse), which tracks marketing trends among the 14- to-24-year-old segment.

The survey breakdowns also hold little optimism. Some 64 percent said they had no idea what a QR code was, even when shown a picture of it. That picture part negates the possibility that they knew what QR codes were and had to use them but simply didn’t recognize the name.

Monday, February 07, 2011

Outside.in and DataSphere Revisited, Briefly

I haven't posted anything for a long time. I have been far to busy in my new job, however, I spotted this video from Borrell and Associates in preparation for their conference in New York and had to post it. In it, Mark Josephson, CEO of outside.in, discusses the company's local media strategy. A year ago, DataSphere made a big splash at Borrell's Local Online Advertising conference. This year, Outside.in is poised to get a lot of that attention. And their pitch sounds kinda familiar --

"The local advertising universe is incredibly fragmented. And our core competency since day one has been organizing fragmented sources of content and information by location. So, we spent the first part of our life doing that around content..... And we build hyper-local and neighborhood focused sections for lots of publishers across the country and we are now starting to do the same thing for local advertisers by bringing all of the disparate channels together in a way that makes conversion and success happen for those advertisers. "

The local space has gotten VERY crowded in that just the past year but that hasn't stopped Outside.in or DataSphere from continuing to forge ahead encroaching on the same space from slightly different directions.