Monday, September 12, 2011

QR Codes NOT Going Mainstream

Reposting this excerpt from StoreFrontBalkTalk...

I often thought QR codes were just for geeks. Then I started seeing them all over America, not just in The Bay area, Mountain View and New York City. So, I thought they were going mainstream. Maybe not.

Survey: 83 Percent Of Young Shoppers Can’t Handle QR Codes

Written by Evan Schuman

August 17th, 2011

A recent credible survey, however, found that not only are most younger consumers oblivious to what QR codes are, but the many who do know what they are can’t get them to function. In short, 83 percent of the 1,300 14- to 24-year-olds surveyed couldn’t access a QR code regardless of how good the offer was. Looks like some people skipped an important step in product rollout.

That news is pretty bad, given the strong mobile interest—or general high-tech and experimentation comfort level—of that demographic. If they’re confused or apathetic, the numbers won’t likely get better as surveys examine consumers in their 30s, 40s, 50s, 60s and beyond. This particular survey was conducted between May 20 and May 30 by Youth Pulse (a.k.a., YPulse), which tracks marketing trends among the 14- to-24-year-old segment.

The survey breakdowns also hold little optimism. Some 64 percent said they had no idea what a QR code was, even when shown a picture of it. That picture part negates the possibility that they knew what QR codes were and had to use them but simply didn’t recognize the name.