Wednesday, July 31, 2013

ChromeCast Worth Watching

ChromeCast may not be a watershed idea, but does that mean it will not be disruptive? Just like some start-ups that take 10 years to be overnight success stories, disruption percolates. I theorize a small device (and associated licensing deals) like ChromeCast could raise the water level in the tub just high enough that it finally spills over for the TV industry. What intrigues me about CC is that it is ubiquitous in support (iOS and Android), dirt cheap ($39), easy/plug-and-play, turns the TV on/off and is offered by a trusted brand, Google. So, it significantly lowers the barrier for all Americans to experiment with and discover the option of “unplugging” and “mirroring” from the device to enjoy content. Article about ChromeCast on Forbes -- http://onforb.es/12y156p